Not all business ventures are successful. They fail for many reasons at different stages of their journey. But one among them, CULTURE, can cause their failure at any stage and at any time. There are many examples, few whose culture is holding them down are…
HP – lack of urgency
Sun – lack of software-ness
Pets.com – lack of nimbleness
Groupon – lack of humility
and we can name many more…
And few whose culture is holding them high are …
only the key differentiation for each is highlighed
Zappos – self organize
Southwest – true service
Facebook – no frills
REI – a community
What is Culture? It is the way of thinking, behaving, or working that exists in a place or organization. A great culture, results in
culture = happiness = impact = results
So it is important to get the culture right and more important is to preserve them through their journey. A company goes through many stages of transformation, and each stage provides different set of challenges. How a company outlives those is a testament to its culture..
1/ seed stage, <2. The culture at this stage is nothing but the founder “himself”.
2/ startup stage, < 10 employees. The culture at this stage is what the early stage employees exhibits. It is key to hire right than hire more. At this stage, it is important that founders spend more time hiring the right talent and cloning themselves – their attitude, their behavior, their intellect, and their thinking.
3/ growth stage, < 100 employees. At this stage, the perception is very important. As it will help build its brand value and more than that help draw the attention of like minded people. So the culture at this stage, is the perception it has created across its audience – employees, customers, competitors, and future employees.
4/ corporate stage, < 1000. At this stage, the culture is nothing but the values that each employees relate to. This is hard to get, as individuals imbibe values from their surroundings at work. So if a company has not build the culture right from day 1, then this stage will start creating a spiral effect as through growth the bad culture expands quicker and results in death.
5/ expansion stage, < 10000. At this stage, the culture is nothing but the communal changes the company has brought to the market via its services or products. Any companies product is a mere reflection of the culture it has inculcated amongst its talent pool.
6/ stable stage, < 100000. At this stage, the culture is nothing but the consistent results it delivers to its customers & investors. This is the testing phase, as with growth comes lot of challenges and one among them is maintaining the culture as-is when the company was at startup stage. Any company who gets to this stage and keeps its culture the same, can win no matter what the market conditions are.
7/ done stage, I call this as a stage when the company needs to reinvent itself. This could be just due to changes in customer needs and market conditions. And it has nothing to do with culture. So, the key at this stage for any company is to get acquired or acquire. But in either case finding the best fit both in terms of the market space and culture is key to make them a legacy.
CULTURE is the key to a company, which can make or break it.